NICHE and MASS AUDIENCES can be divided by:
DEMOGRAPHICS-
A higher management/administration/professional.
B middle management/administration/professional.
C supervisory/clerical/junior management.
D semi & unskilled manual.
E subsistence income/pensioners/widows/casual labour/unemployed.
PSYCHOGRAPHICS-
The consumer is categorised in terms of their needs & desires, such as aspiring to a richer lifestyle or those who want to make the world a better place.
Uses and Gratifications Model
DEMOGRAPHICS-
- Age
- Gender
- Social class
- Lifesyle
- Geographical area
- JICTAR CATEGORIES (occupation, wealth, education)
A higher management/administration/professional.
B middle management/administration/professional.
C supervisory/clerical/junior management.
D semi & unskilled manual.
E subsistence income/pensioners/widows/casual labour/unemployed.
PSYCHOGRAPHICS-
The consumer is categorised in terms of their needs & desires, such as aspiring to a richer lifestyle or those who want to make the world a better place.
Uses and Gratifications Model
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