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Sound blogging so far - when you have time, can you please blog last week's prep, thank you.

Lyrics Of Our Chosen Track

I won't take all that they hand me down,

And make out a smile, though I wear a frown,

And I won't take it all lying down,

'Cause once I get started I go to town.

'Cause I'm not like everybody else,

I'm not like everybody else,

I'm not like everybody else,

I'm not like everybody else.

And I don't want to ball about like everybody else,

And I don't want to live my life like everybody else,

And I won't say that I feel fine like everybody else,

'Cause I'm not like everybody else,

I'm not like everybody else.

But darling, you know that I love you true,

Do anything that you want me to,

Confess all my sins like you want me to,

There's one thing that I will say to you,

I'm not like everybody else,

I'm not like everybody else.

I'm not like everybody else,

I'm not like everybody else,

And I don't want to ball about like everybody else,

And I don't want to live my life like everybody else,

And I won't say that I feel fine like everybody else,

'Cause I'm not like everybody else,

I'm not like everybody else.

Like everybody else,

Like everybody else,

Like everybody else,

Like everybody else.

If you all want me to settle down,

Slow up and stop all my running 'round,

Do everything like you want me to,

There's one thing that I will say to you,

I'm not like everybody else,

I'm not like everybody else.

I'm not like everybody else,

I'm not like everybody else,

And I don't want to ball about like everybody else,

And I don't want to like my life like everybody else,

And I won't say that I feel fine like everybody else,

'Cause I'm not like everybody else,

I'm not like everybody else.

Like everybody else (like everybody else),

Like everybody else (like everybody else),

Like everybody else (like everybody else),

Like everybody else.

Fred Perry Ad - Subculture Theme

MOD Fashion (Female)

• Short adrogynous hairstyle:

• Mini skirts:

• Mini-dresses:

• Makeup:

MOD Fashion (Male)

• Tailor-made Italien suits:

• Mohair clothes:

• Thin ties:

• Button-down collar shirts:

• Wool/cashmere crewneck jumpers:

• Winklepickers:

• Chelsea boots:

• Tassel loafers:

• Clarks Desert Boots:

• Bowling shoes:

• Jean-Paul Belmondo hairstyle:

• Makeup:

• Scooters:

• Military parka:

Symbols Of A MOD

Etymology

The term MOD derives from the term modernist, which was used in the 1950s to describe modern jazz musicians and fans. This usage contrasted with the term "trad", which described traditional jazz players and fans. The 1959 novel Absolute Beginners by Colin MacInnes describes as a modernist, a young modern jazz fan who dresses in sharp modern Italien clothes.



Absolute Beginners may be one of the earliest written examples of the term mondernist being used to describe young British style-concious modern jazz fans. The word modernist in this sense shouldn't be confused with the wider use of the term modernism in the context of literature, art, design amd architecture.

MOD Subculture

MOD from modernist is a subculture that orginiated in London, England, in the late 1950s and peaked in the early-to-mid 1960s.

Significant elements of the MOD subculture include fashion (often taylor made suites), music including African American soul, Jamaican ska, British beat music, R&B and motor scooters. The original MOD scene was also associated with amphetamine-fuelled all night dancing at clubs. From the mid-to-late 1960s and onwards, the mass media often used the term MOD in a wider sense to describe anything that was believed to be popular, fashionable or modern.

There was a MOD revival in the UK in the late 1970s, which was followed by a MOD revival in North America in the eraly 1980s, particulary Southern California.

The Kinks History

The Kinks were an English rock band formed in North London in 1964. The Kinks are recognized as one of the most important and influential rock acts of the era. Their music was influenced by a wide range of genres, including rhythm and blues, British music hall,  folk and country. Ray Davies (lead vocals, rhythm guitar) and Dave Davies (lead guitar, vocals) remained members throughout the groups 32 year run. Original members Peter Quaife (bass guitar, vocals) and Mick Avory (drums, percussion) were replaced by John Dalton in 1969 and Bob Henrit in 1984.

The Kinks first came around in 1964 with their single You Really Got Me, written by Ray Davies. It became an international hit, topping the charts in the UK and reaching the Top 10 in the US. Between the successful singles and LPs, and gained a reputation for songs and concept albums reflecting english culture and lifestyle. During the late 1970s and early 1980s groups such as Van Halen, The Knack, The Jam and The Pretenders covered their songs, helping to boost The Kinks' record sales.

In the 1990s, Britpop acts such as Blur and Oasis cited the band as a major influence.



The Kinks had 5 Top 10 singles on the US Billboard chart. 9 of their albums charted in the Top 40. In the UK, the group had 17 Top 20 singles and 5 Top 10 albums. 4 of their albums have been certified gold by RIAA. Amoung numerous honours, they recieved the Ivor Novello Award for "Outstanding Service to British Music". In 1990, their first year of eligibility, the orginal 4 members of The Kinks were inducted into the Rock & Roll Hall of Fame.

My Group's Music Video Idea: I'm Not Like Everybody Else by The Kinks

We chose this song for our music video production because we wanted to do a song from the MOD-subculture and really liked the image of The Kinks. This song is the right length of time for a music video and it has the potential for a really good narrative as well as live performance.

My Ideas For A Music Video

Mirror In The Bathroom by The English Beat

Genre: 2 Tone, ska, New Wave.
Type of act: Punk rock, reggae.
Performance: Live performance.
Star image: Rebellious, druggie, "don't give a shit", drop-outs.
Narrative/Non-narritive: Non- narritive.
Audience type: 16-24 year olds, indies.


Should I Stay Or Should I Go by The Clash

Genre: Punk rock.
Type of act: Alternative rock.
Performance: Live performance.
Star image: Grudge, cool, sexy.
Narrative/Non-narrative: Narrative.
Audience type: 16-25 year olds, students.


All Day And All Of The Night by The Kinks

Genre: Rock.
Type of act: Rock, pop.
Performance: Live performance.
Star image: Pop, clean with a bit of sex appeal.
Narrative/Non-narrative: Non-narrative.
Audience type: Girls, students, 16-24 year olds, indies.

Introduction To Advanced Portfolio

A promotion package for the release of an album, to include a music promo video, together with two of the following three options:

• A homepage for the band.
• A cover for it's release as part of a digipack (CD/DVD package).
• A magazine advertisement for the digipack (CD/DVD package).

All material for all tasks to be produced by the candidates with the exception of acknowledged non-original sound or image material used in a limited way in video/radio work. Further guidance will be avaliable in the support materials. For music video, permission should be sort from the artist for use of the audio track.

The centre will be expected to allocate marks according to four levels for each three categories:

1. Research and Planning.
2. Construction.
3. Evaluation.

In arriving at a level for each category, teachers are advised to look for evidence of 'best fit'. It is possible both for a candidate to be placed in different levels for each of the three categories and to recieve quite different marks from other memebers of the same group responsible for producing an artefact, according to his/her contribution. Teachers are asked to support marks with written comments under the three categories on the assesment sheet.

Preliminary Task- Little Birdy by Jane Doe and The Undersirables

Relevant Artists To Jane Doe

Christina Aguilera's Candyman has a very retro upbeat tempo which is similar to Jane Doe's music.

Billie Holiday is another artist that Jane Doe reminds me of. The late 50s jazzy vibe seems to be a common occurance in the bands work.

Etta James's soul, ghospel, and blues voice has similar vocal arrangments to Jane Doe's.

Jane Doe And The Undersirables (Prelim Shoot Group)

Below are some websites that we looked at when researching our given group:

http://janedoeandtheundesirables.tumblr.com/



http://twitter.com/#!/janedoeandco



http://audiorokit.co.uk/jane-doe-the-undesirables

Texual Analysis Of Pop Music Video

Technical conventions

• Band shots, whole band shots and performance clips.
• Shadows, mise-en-scene reflects atmosphere, equal division of shots upon band members.
• High lighting.
• Bright lighting.
• High angle/low angle, special lighting effects.
• Close-ups.
• Animation.
• Colour cromes.

Representation

• Glamour/popstar lifestyle.
• Playing out popstar lifestyle within a video.
• Seductive poses from female artists.
• Anti establishment activites.
• Deserted locations and straight forward narratives.
• Trying to portray a certain image- intersexuality.
• Voyuerism.
• Urban locations.
• Dancing.
• Crowd shots.
• Destroyed environments.

Keith Negus-Ideologies Of Creativity

Organic ideology of creativity 1

• Naturalistic approach to artists.
• Success within an artist which is nurtured by the record company.
• Image is enhanced by record company.
• Artist given times to evolve and progress through their career.

Organic ideology of creativity 2

• Emphasis to given album sales.
• Aimed at older consumers.
• Profits generated by long term strategy.

Synthetic ideology of creativity 1

• Combinational approach to artists and materials.
• Record company in control.

Synthetic ideology of creativity 2

• Emphasis given to single sales and promoting 1st album.
• Aimed at younger,less sophisticated audiences.

Values Of Music Stardom

• Youthfulness.
• Rebellion.
• Sexual magnetism.
• Anti-authoritarian attitude.
• Orginality.
• Creativity/talent.
• Agression/anger.
• A disreguard for social values relating to drugs, sex and polite behaviour.
• Large comsuption of sex, drugs and material goods.
• Success against the odds.

Richard Dyer-Star Theory

• Written extensively about the roles of stars in film, TV & music.
• A star is an image, not a real person that's constructed out of a range of materials.
• Stars are commoditites produced and consumed on the strength of their meanings.
• Stars depend upon a range of subsidiary  media- magazines, TV, radio, the internet- in order to construct image for themselves which can be marketed to their target audiences.
• Star image is made up of a range of meanings which are attractive to the target audiences.
• Star image= INCOHERENT.

Analysing A Pop Video

Analysing a pop video

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Dirrty by Christina Aguilera