Final Products

Music Video
http://www.youtube.com/watch?v=SGo4Lis6Woc

Poster

CD Digi-Pak

Director's Commentary
http://www.youtube.com/watch?v=YZq-F1r2v8E

Feedback on Director's Commentary

Feedback on Director's Commentary

Very good considerate understanding of the technologies used in production of the video, for example FCP and After Effects –particularly with green screen, use of the high hat.  There are evident links between creative decision making and use of technology on both productions of the video using professional digital cameras (e.g. green  screen and bridging gaps between scrapyard and studio based shots)  and in the post production editing process – in discussion of matching shots.  This is sustained and thorough and accurate in discussion of the branded themes of the MV.  The commentary shows a discrete awareness of the use of new media technology and uses discriminating examples really well, particularly to selection and construction of narrative and intertextual references to the ‘Bond’ movies.  Excellent command of terminology and well presented – understands and discusses convergence really well.  Well evaluated covers all the angles, well done.

Evaluation Task 4

Pre-production

• I used Sony NX5 cameras to film the anematic storyboard.http://www.youtube.com/watch?v=b7_mQ1wRPO0&list=PL8BDC4DE0E94F9D4F&index=6&feature=plpp_video
• I edited this laying the song over the top.
• I documented this via E Blogger.

• I documented ideas for set design and cast members on my iPhone and uplaoded these onto Blogger.http://hurtwoodmediacharlottemorgan.blogspot.com/2011/10/set-design.html
• I used YouTube to research songs that may have been appropriate for the music video.http://www.youtube.com/watch?v=F4DV-5d6a5g
• (I.e I used the internet as a research tool).

Production

• The cameras I used for the filming of the video were of a professional standard (high quality and easy to use).http://www.sony.co.uk/biz/product/nxcamcorders/hxr-nx5e
• I used shots of the band that were filmed infront of a Green Screen which enabled me to gather more creativity and flexability.

• Throughout the shoot day we had a secod camera rolling to document the group and cast's movements and progress.
• Whilst filming we had a playback of the song so that the cast could mime along.

Post-production

Directors communtry
http://www.youtube.com/watch?v=YZq-F1r2v8E&list=UUwxVEfHzBUtutL-OGAFRwGg&index=9&feature=plpp_video

Evaluation Task 2

https://docs.google.com/present/edit?id=0AcuvPz7iPH4JZGZwM3EzanRfMTYxOGdwM3Znc2Ni

Feedback on evaluation Task Three

Two excellent video interviews/ entries.  Please get the rest posted.  I also want to see you address the set question for the evaluation task and be able to use the audience feedback, with links to how success your campaign was.

Evaulation Task 3

Other audience feedback links:

http://www.youtube.com/watch?v=gDRBZ_ODfDo

http://www.youtube.com/watch?v=oi1QHm0gBy0

http://www.youtube.com/watch?v=USKIaLZ3ESU&feature=youtu.be

http://www.youtube.com/watch?v=Klc51Dw66NY



Questions that we asked:

Do you like the video, if so what do you like about it?
Do you feel that you relate to the band, if so how/why?
Would you watch this video, if so where and when?
Do they represent you in any way?
What would you get out of watching it?
What do this band stand for?
Is there a message, if so what?
What attitudes do they represent?
What do you think could be improved in any of the products?
Do you think they all seen like they are from the same band or are there some differences in the image?


What have I learnt from my audience feedback?

• I gathered my audience feedback from my fellow class students using a combination of questions videoed on my mobile and uploaded to Youtube.
• The advantages of using these resources were that it's a quick and effective method of documenting the publics feedback of our product.
• The disadvantages were that the picture and sound quality wasn't ideal and I wasn't able to edit out the unrelated information. The strengths that the feedback indicated in my music video were that it appealed to my target audience of the niche indie/MOD stereotype.
• The weaknesses that feedback in my music video where that the green screeen effects were not very realsitic.
• The Encoding-Decoding Model means that the 'encoding' is the production made by the institutions and the 'decoding' is what the audience gets out of it.
• The way that the audience feedback in my video illustrated the model in action showed the audience got different meanings out of the narrative.
• The readings that were produced by the audience were that the narrative was very strong and had several meanings:

A. That it was a damsel in distress.

B. A similar set up to Stormbreaker.

Feedback

Love the use of Beeclip as a presentation tool.  I feel that you communicate your ideas well, but also that the presentation is slightly incomplete and can be developed further.  You need to add more detailed comments on the conventions used and how these relate to real media.  I also feel that a few slides which evaluate the set question will benefit your answer, for example, what have you developed or challenged.  In particular develop points on intertextaual references that you have used.

Evaluation Task 1

http://www.beeclip.com/Chmorgs/D7nY8fYIRfF