Very good considerate understanding of the technologies used in production of the video, for example FCP and After Effects –particularly with green screen, use of the high hat. There are evident links between creative decision making and use of technology on both productions of the video using professional digital cameras (e.g. green screen and bridging gaps between scrapyard and studio based shots) and in the post production editing process – in discussion of matching shots. This is sustained and thorough and accurate in discussion of the branded themes of the MV. The commentary shows a discrete awareness of the use of new media technology and uses discriminating examples really well, particularly to selection and construction of narrative and intertextual references to the ‘Bond’ movies. Excellent command of terminology and well presented – understands and discusses convergence really well. Well evaluated covers all the angles, well done.
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