Feedback on Director's Commentary

Feedback on Director's Commentary

Very good considerate understanding of the technologies used in production of the video, for example FCP and After Effects –particularly with green screen, use of the high hat.  There are evident links between creative decision making and use of technology on both productions of the video using professional digital cameras (e.g. green  screen and bridging gaps between scrapyard and studio based shots)  and in the post production editing process – in discussion of matching shots.  This is sustained and thorough and accurate in discussion of the branded themes of the MV.  The commentary shows a discrete awareness of the use of new media technology and uses discriminating examples really well, particularly to selection and construction of narrative and intertextual references to the ‘Bond’ movies.  Excellent command of terminology and well presented – understands and discusses convergence really well.  Well evaluated covers all the angles, well done.

Evaluation Task 4

Pre-production

• I used Sony NX5 cameras to film the anematic storyboard.http://www.youtube.com/watch?v=b7_mQ1wRPO0&list=PL8BDC4DE0E94F9D4F&index=6&feature=plpp_video
• I edited this laying the song over the top.
• I documented this via E Blogger.

• I documented ideas for set design and cast members on my iPhone and uplaoded these onto Blogger.http://hurtwoodmediacharlottemorgan.blogspot.com/2011/10/set-design.html
• I used YouTube to research songs that may have been appropriate for the music video.http://www.youtube.com/watch?v=F4DV-5d6a5g
• (I.e I used the internet as a research tool).

Production

• The cameras I used for the filming of the video were of a professional standard (high quality and easy to use).http://www.sony.co.uk/biz/product/nxcamcorders/hxr-nx5e
• I used shots of the band that were filmed infront of a Green Screen which enabled me to gather more creativity and flexability.

• Throughout the shoot day we had a secod camera rolling to document the group and cast's movements and progress.
• Whilst filming we had a playback of the song so that the cast could mime along.

Post-production

Directors communtry
http://www.youtube.com/watch?v=YZq-F1r2v8E&list=UUwxVEfHzBUtutL-OGAFRwGg&index=9&feature=plpp_video