Texual Analysis Of Pop Music Video

Technical conventions

• Band shots, whole band shots and performance clips.
• Shadows, mise-en-scene reflects atmosphere, equal division of shots upon band members.
• High lighting.
• Bright lighting.
• High angle/low angle, special lighting effects.
• Close-ups.
• Animation.
• Colour cromes.

Representation

• Glamour/popstar lifestyle.
• Playing out popstar lifestyle within a video.
• Seductive poses from female artists.
• Anti establishment activites.
• Deserted locations and straight forward narratives.
• Trying to portray a certain image- intersexuality.
• Voyuerism.
• Urban locations.
• Dancing.
• Crowd shots.
• Destroyed environments.