Keith Negus-Ideologies Of Creativity

Organic ideology of creativity 1

• Naturalistic approach to artists.
• Success within an artist which is nurtured by the record company.
• Image is enhanced by record company.
• Artist given times to evolve and progress through their career.

Organic ideology of creativity 2

• Emphasis to given album sales.
• Aimed at older consumers.
• Profits generated by long term strategy.

Synthetic ideology of creativity 1

• Combinational approach to artists and materials.
• Record company in control.

Synthetic ideology of creativity 2

• Emphasis given to single sales and promoting 1st album.
• Aimed at younger,less sophisticated audiences.