Monday, 12 September 2011

Richard Dyer-Star Theory



  • Written extensively about the roles of stars in film, TV & music.
  • A star is an image, not a real person that's constructed out of a range of materials.
  • Stars are commoditites produced and consumed on the strength of their meanings.
  • Stars depend upon a range of subsidiary  media- magazines, TV, radio, the internet- in order to construct image for themselves which can be marketed to their target audiences.
  • Star image is made up of a range of meanings which are attractive to the target audiences.
  • Star image= INCOHERENT.

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