Feedback on Director's Commentary

Feedback on Director's Commentary

Very good considerate understanding of the technologies used in production of the video, for example FCP and After Effects –particularly with green screen, use of the high hat.  There are evident links between creative decision making and use of technology on both productions of the video using professional digital cameras (e.g. green  screen and bridging gaps between scrapyard and studio based shots)  and in the post production editing process – in discussion of matching shots.  This is sustained and thorough and accurate in discussion of the branded themes of the MV.  The commentary shows a discrete awareness of the use of new media technology and uses discriminating examples really well, particularly to selection and construction of narrative and intertextual references to the ‘Bond’ movies.  Excellent command of terminology and well presented – understands and discusses convergence really well.  Well evaluated covers all the angles, well done.

Feedback on evaluation Task Three

Two excellent video interviews/ entries.  Please get the rest posted.  I also want to see you address the set question for the evaluation task and be able to use the audience feedback, with links to how success your campaign was.

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Love the use of Beeclip as a presentation tool.  I feel that you communicate your ideas well, but also that the presentation is slightly incomplete and can be developed further.  You need to add more detailed comments on the conventions used and how these relate to real media.  I also feel that a few slides which evaluate the set question will benefit your answer, for example, what have you developed or challenged.  In particular develop points on intertextaual references that you have used.

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Well done with the posting this week - try to see if you can add more detail next week, particularly with the editing process and evaluation on the CD digipak.  Try to focus on the academic evaluation of your blog, move on from reporting problems that your group have had.

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This is soundwork - there are evident clear accounts of your planning and research for your music video production day after half term. 
I like the way in which decision making is evident along with reflection and revisions, but this is somewhat descriptive rather than analytical at times, for example in discussion of Mise en scene and lighting which are important concepts in terms of the look that you want to promote. 
Your cast list has been agreed and you need to be working on the set design and organisation of production. You need to recognise work that other's have completed in your group and identify what you have done - do this with individual evaluation. 
Also try not to simply keep posting single images onto blog - use an online tool which helps display the images such as Flickr.

Please make sure that you share resources but not evaluation work - which should be an individual effort.  Well done.

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Sound blogging so far - when you have time, can you please blog last week's prep, thank you.